Soludos · Oct 22, 2025 – Oct 21, 2026
GA4 knows the age and gender of only of its purchasers, so its splits are a sample. Meta reports age and gender for almost every purchase it attributes.
Women and men buy at the same rate once on the site (GA4). On Meta, women cost less per purchase and return more per dollar.
Share of users in each age group who bought. Compare the groups with each other: users with a known age buy more often than the 1.7% site average.
Each age and gender group on Meta, with its share of purchases and of spend. ROAS bars are colored where a group beats the account's . Click a column to sort.
Almost every purchaser is in the US, concentrated in the largest metros. Meta doesn't report purchases by location, so this view is GA4 only.
China, Mexico and Brazil send heavy traffic with almost no purchases, which suggests bot or low-intent visits.
| Country | Purchasers | Purchase rate |
|---|
Share of purchasers by the device used to buy (GA4) or the device the ad was seen on (Meta).
Share of purchasers. Returning visitors buy at seven times the rate of new ones.
Share of Meta purchases. Cost per purchase is close across placements.
Google interest categories with the most purchasers. One person can be in several.